The Story
At the Trina Turk store on Larchmont, the whole sales floor is laid in ARTO's handcrafted Artillo 8" Conche tile in Natural Gray. The fan-shaped tiles overlap in a scalloped pattern that runs from the front counter, around gold display tables and clothing racks, and into arched fitting rooms and a sky-blue alcove. The soft gray concrete shows gentle clouding and hand-finished edges, which keeps the floor calm under the warm wood walls, brass fixtures and colorful clothing. In close-up shots, the curves of each tile and the thin grout lines form a quiet rhythm that suits the boutique's playful, retro style.