The Story
In the Rosa Cha store, a floor of ARTO's handcrafted 36-inch concrete tile in Natural Gray gives the boutique a calm, even base. The large squares are set on the diagonal with slim light joints, so the grid runs at an angle beneath the clothing racks, display tables and mannequins. The soft gray surface shows gentle clouding and a smooth, matte finish, and its quiet tone lets the black marble walls, brass alcoves and bright garments stand out. Across the open sales floor and up to the checkout counter, the few joints and wide pieces keep the space feeling open and uncluttered.